Your part-time CFO. Full-time impact.
I work with £1m–£30m businesses where finance is starting to hold growth back, not enable it.
Is your Finance department keeping up with your growth?
Revenue is growing, but cash is unpredictable
You lack a clear view of profitability
Decisions rely on incomplete or delayed data
Finance is reactive, not strategic
You’re considering funding or exit, but not fully prepared
What this looks like when it’s working?
Clear, reliable financial visibility
Confidence in decisions and forward planning
Strong control over cash and profitability
A finance function that supports growth
A business prepared for funding or exit
Thinking about raising funds or exiting
Many businesses only start preparing too late.
I work with founders to ensure they are ready well in advance so when the opportunity comes, the business stands up to scrutiny.
Clear visibility on performance and value drivers
Financials stand up to investor and buyer scrutiny
Risks are identified early
The business is positioned for value
Preparation doesn’t start when a deal begins it starts much earlier.
A structured approach
I follow a simple 3 step approach on every assignment...
Financial Clarity Review
Understand performance, risks and opportunities
Priorities defined
Clear, practical actions to improve control and growth
Ongoing CFO support
Hands-on support to deliver results as you scale
...and can help you achieve the following:
Improve financial visibility
Build clear reporting and dashboards so you understand performance, profitability and cash
Strengthen control and cash management
Implement forecasting, working capital discipline and cost control to stabilise and improve cash
Support better decision-making
Provide commercial insight on pricing, investment and growth decisions
Build a finance function that scales
Put the right structure, systems and team in place to support growth
Prepare for funding or exit
Ensure your financials, controls and reporting stand up to investor or buyer scrutiny
How I work with clients
Financial Clarity Review
A structured starting point to understand where you are and what to do next
Ongoing CFO Support
Monthly partnership focused on cash, growth and performance
Strategic Projects
Exit readiness, fundraising preparation, financial modelling
Experience that goes beyond reporting
Scaled a business from ~£10m to ~£65m revenue
Led a $128m exit to a listed group
Built and led finance teams through high growth
Group CFO across multiple operating businesses
Deep experience in systems, reporting and commercial decision-making
Experience across founder-led and international businesses
About me
I’m Dean Crossland (ACA), a commercial CFO working with founder-led and investor-backed businesses.I help founders bring clarity, structure and financial discipline to their business without unnecessary complexity.I’ve scaled businesses through high-growth phases, built finance functions from the ground up, and led a $128m exit to a listed group.My experience spans the UK and international markets, with a focus on technology, marketplaces, media and advertising.
Get clarity on your numbers and what to do next
If you'd like help I'd be happy to explore how we can work together