Part-time CFO. Driving growth, profit and exit.
I work with £1m–£20m founder-led businesses where finance is slowing growth instead of driving it.
When finance can’t keep up...
Revenue is growing, but cash is unpredictable.
You don’t have a clear view of profitability.
Decisions are made on incomplete or delayed data.
Finance is reactive, not strategic.
You’re considering funding or exit, but not fully prepared for it.
What good looks like...
Clear, reliable financial visibility.
Confidence in decision-making and planning.
Control over cash and profitability.
A finance function that actively supports growth.
A business ready for funding or exit.
Preparing for funding or exit?
Many businesses only start preparing when a deal is on the table - by then, it’s too late.
I work with founders to prepare well in advance so when the opportunity comes, the business stands up to scrutiny and maximises value.
Clear visibility on performance and value drivers.
Financials stand up to investor and buyer scrutiny.
Risks are identified early.
The business is positioned for value.
Preparation doesn’t start when a deal begins, it starts much earlier.
How I work
I work in a simple, structured way focused on improving performance and delivering results.
Financial Performance Review
A focused review to understand performance, cash, risks and opportunities — and identify what’s holding the business back.
Clear priorities and plan
Clear, practical priorities aligned on what to fix, improve and focus on next.
Ongoing CFO Support
Hands-on support to implement changes and deliver results — on an ongoing or project basis.
What this delivers
Clear financial visibility
Understand how the business is really performing — across profitability and cash.
Control over cash and performance
Forecasting, working capital discipline and cost control to improve cash and margins.
Better, faster decisions
Clear insight to support pricing, investment and growth decisions.
A business ready to scale, attract investment or exit
Finance, systems and reporting that support growth and stand up to scrutiny.
Services and Pricing
Financial Performance Review
A CFO-level review to identify where profit is made, where cash is lost, and what needs to change to improve performance.Fixed price: £2,000
Ongoing CFO Support
A monthly partnership focused on improving performance, cash and decision-making.Monthly retainers typically range from £3,000–£7,000+ depending on scope and level of involvement
Strategic Projects
Exit readiness, fundraising preparation and financial modelling.
Fixed pricing based on project scope
About
I’m Dean Crossland, a commercial CFO with a track record of scaling founder-led and investor backed businesses.I also help prepare businesses for investment and exit.I’ve worked with businesses through high-growth phases, built finance functions from the ground up, and led a $128m exit to a listed group.Today, I work with founders to bring clarity, structure and financial discipline — helping them improve performance, control cash and make better decisions without unnecessary complexity.My experience spans the UK and international markets, with a focus on technology, marketplaces, media and advertising.
A track record of scaling businesses and delivering results
Scaled a business from ~£10m to ~£65m revenue
Led a $128m exit to a listed group
Built and led finance teams through high-growth phases
Integrated and scaled finance across multiple operating businesses following acquisition
Delivered systems, reporting and insight to improve performance and decision-making
“Dean has been a true partner through some of our most significant milestones, from post COVID recovery and record results to the sale to Multiply Group and the launch of MMG.”
James Bicknell, Group CEO, Multiply Media Group
Delivered in high-growth, founder-led and investor-backed businesses
Get clarity on your numbers and what to do next
If you’d like to explore how this could apply to your business, we can start with an initial conversation.